Thursday, September 6, 2007
Summary of "L'eau par Kenzo" commercial
This commercial for “L’eau par Kenzo” shows a young woman and a young man slowly moving in front of each other in the river. Camera starts approaching to them first under the water that covers them till hips then focuses mostly on their faces in profile. We can notice that the young people do not touch each other and keep on smiling and looking eyes into eyes. We can hear a song that says: “it’s so romantic…” The black and white colors of the video and nature on the background make it look even more romantic. The remarkable thing is that the heroes feel the presence of somebody else. In between their game, the man suddenly turns his eyes into the camera and looks ashamed, after a moment he turns his face to the camera and looks disturbed. After a while the girl turns decisively to the camera and gives a very angry look, after what the camera leaves them and we see the man laughing. Images of two perfumes of “l’Eau par Kenzo” pronounced in French conclude the commercial.
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I enjoyed reading your summary of the L’eau par Kenzo commercial. I think you touched on the main points nicely. But you may want to smooth out a couple spots to help your summary flow together a little better, such as when first describing the couple in the water you could mention that they are swaying together playfully, as if dancing, instead of just stating that they are in front of each other. This would emphasize the point you make about the couple playing a “game” of sorts. Also, you may want to refer to the people in the commercial as “the couple” or something similar, instead of “the heroes,” which doesn’t seem like appropriate phrasing in this case. It may help to mention the background music from the start, to give your reader a better feel for the scene. I think you emphasized nicely that the commercial has a very romantic feel. And you did a good job of describing the couple’s facial expressions, which are a key part of the ad.
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