an Outline for Grace and mystery in the commercial "L'Eau par Kenzo"

Introductory Paragraph
Begin with an interesting quotation related to your opinion about new ideas through visual effects based on my commercial
(You will need a transition here)
- End the Intro paragraph with your thesis statement:
Even though our cultural backgrounds and our own personalities make us often resist the new ideas that a video tries to tell us, a powerful video should inspire us to think differently through its visual aspect because it is a piece of art and each video is first of all what we see.
________________________________________
Body Paragraph #1
Topic of the body thesis:
our cultural backgrounds and our own personalities make us often resist the new ideas that a video tries to tell us
- Find evidence - like facts, examples, quotations, or statistics that back it upor support the topic sentence of this paragraph.
- Explain how your evidence supports the topic sentence
Another example that shows that our cultural backgrounds and our own personalities make us often resist the new ideas that a video tries to tell us is...
- Find more evidence - facts, examples, quotations, or statistics that back it up or support the topic sentence of this paragraph.
- Explain how this second piece of evidence supports the topic sentence.

Body Paragraph #2
Even though our cultural backgrounds and our own personalities make us often resist the new ideas that a video tries to tell us, a powerful video should inspire us to think differently through its visual aspect because it is a piece of art.
- Find evidence - like facts, examples, quotations, or statistics that back it upor support the topic sentence of this paragraph.
- Explain how your evidence supports the topic sentence
Another example that shows that it is a piece of art is...
- Find more evidence - facts, examples, quotations, or statistics that back it up or support the topic sentence of this paragraph.
- Explain how this second piece of evidence supports the topic sentence.

Body Paragraph #3
The most important reason a powerful video should inspire us to think differently through its visual aspect is because each video is first of all what we see.
- Find evidence - like facts, examples, quotations, or statistics that back it upor support the topic sentence of this paragraph.
- Explain how your evidence supports the topic sentence
Another example that shows that each video is first of all what we see is...
- Find more evidence - facts, examples, quotations, or statistics that back it up or support the topic sentence of this paragraph.
- Explain how this second piece of evidence supports the topic sentence.

Conclusion
So you can see that although our cultural backgrounds and our own personalities make us often resist the new ideas that a video tries to tell us, a powerful video should inspire us to think differently through its visual aspect for two main reasons. First, it is a piece of art. But most importantly, each video is first of all what we see.
- Now you will return to your attention-getter from the introduction
- Then end your essay with a powerful So What? statement that shows why the reader should care about this.

Grace and mystery in the commercial "L'Eau par Kenzo", Introduction

In the first paragraph of his article On Reading a Video Text, Robert Scholes reveals: “Filters and other devices cause us to see the world through jaundiced or rose-colored optics, coloring events with emotion more effectively than verbal pathetic fallacy and less obtrusively.” To support this idea I will use the example of the commercial “L’eau par Kenzo”, representing a powerful sequence of images focusing on a young couple, which in my prospective may raise deep questions in our minds about the sense of relationship between men and women.

Without paying attention to details of a video, and especially to its visual aspect, many of passive viewers might not understand the main idea of a video and pass by something, that can be important for them and even change their lives.

That is why, in this paper I will try to show that even though our cultural backgrounds and our own personalities make us often resist the new ideas that a video tries to tell us, a powerful video should inspire us to think differently through its visual aspect because it is a piece of art and each video is first of all what we see.

"On reading a video text" by Robert Schloes

Robert Scholes describes how video can achieve its power and influence the spectator’s perception of it. He is absolutely right by saying it is all “a complex dynamic of power and pleasure”. Sound, light, slow or faster motions can change dramatically our feelings about what we see. I agree with him that art in general is our way to escape the reality. For example, in the commercial “L’eau par Kenzo” our minds are totally captured by music we hear and disappearing in a fantasy world created by black and white colors, camera movements and style of acting that we see. All this makes us almost smell the perfume itself at the end. Scholes analyzes a commercial telling about a black man who accomplished his dream and became a well-known Basketball player. However, he does not talk much about visual effects of that video and concentrates mostly on its cultural context and tries to estimate its cultural value for America. He argues that the commercial perfectly corresponds to common American beliefs, so well that…it even becomes a danger. That is why I found the conclusion of the article rather unexpected and contradictory to what was said at the beginning and in the body. Schloes manifests the necessity of being critical and being aware of that danger to “surrender” to a skillfully built text of a video. This is true but I would also not forget about appreciation of a commercial video as a piece of art, if it has been made at such level, of course! I believe this idea is strongly present in the article even if its conclusion seems to tell the opposite.

Works Cited

1) "L’eau par Kenzo." Youtube. 04 September 2007 .
2) Scholes, Robert. "On Reading a Video Text." Literacies. 2nd ed. Ed. Terence Brunk et al. New York: Norton, 2000. 619-623.

Summary of "L'eau par Kenzo" commercial

This commercial for “L’eau par Kenzo” shows a young woman and a young man slowly moving in front of each other in the river. Camera starts approaching to them first under the water that covers them till hips then focuses mostly on their faces in profile. We can notice that the young people do not touch each other and keep on smiling and looking eyes into eyes. We can hear a song that says: “it’s so romantic…” The black and white colors of the video and nature on the background make it look even more romantic. The remarkable thing is that the heroes feel the presence of somebody else. In between their game, the man suddenly turns his eyes into the camera and looks ashamed, after a moment he turns his face to the camera and looks disturbed. After a while the girl turns decisively to the camera and gives a very angry look, after what the camera leaves them and we see the man laughing. Images of two perfumes of “l’Eau par Kenzo” pronounced in French conclude the commercial.

L'eau par Kenzo

Kenzo ad

http://www.youtube.com/watch?v=c1_vltRLi3Q

Microsoft office 2007

I don't know what was the point of making a new version Microsoft Word, it'spretty much the same. It makes things just more complicated and not easier, I was so used to the old version. May be I am just not a high tech person...and most of will say: "the new version is great!" But I always get so nervious when I only hear "a new version of..." Emotions have no deal with technology, I am used to forget about that, sorry!