Coke commerical

I would say this is a true community unified by their love for Coke. Barnlund would definitely describe these people as neighbors not only because of their physical closeness but also the emotional symbolic one. However, this commercial seems to me a little bit scary. In my prospective, it looks more like a “cultural myopia” than a “universal discourse”. This gathering of people standing in the same position, singing the same song with the same expressions on their faces and holding the same bottle of Coke reminds me the German people in the time of Nazis or the Soviet people in the communist period who blindly followed one ideology and had to behave and think in the same way. The person, who does not want to follow it, becomes a social outcast and even a danger for the society. Such brainwashing and indoctrination are often followed by manipulation of people in someone’s purpose. Of course, promotion of Coke is not such dangerous as that of Nazism but when the principle is the same, the outcome might be equally negative.